Brand & Product Build
Developed and launched GoEars from a white-label audio concept into a market-ready brand tailored for Western audiences.
About Me
I help ambitious consumer brands drive revenue and growth across every channel from retail to DTC to international expansion
🗂️ Before teaming up…
E-Use, a new entrant in the true wireless audio space under Top Link Electronics in Shenzhen, China, sought to create and launch a competitive audio brand for global markets.
With no existing identity, market positioning, or distribution network, the challenge was to create a compelling brand from the ground up and define a go-to-market strategy that could cut through in a fast-evolving audio category.
📈 Commercial Impact
✅ Built and launched the GoEars brand, transforming an unbranded concept into a shelf-ready identity
✅ Defined a modular brand and product architecture that enabled tiered pricing and market segmentation
✅ Delivered a launch-ready GTM strategy for UK retail and DTC entry
✅ Positioned GoEars as a challenger brand with messaging tuned for active lifestyle audio consumers
✅ Laid scalable foundations for multi-market growth across key Western territories
🔧 Execution Highlights
- Participated in early workshops to shape product strategy, UX, and competitive positioning
- Created the GoEars brand from scratch - name, story, tone, and messaging
- Built a 3-tier product architecture (Aura / Flow / Connect) to guide pricing and channel focus
- Designed and delivered the UK launch playbook: retail targeting, forecasting, and sales roadmap
- Advised across DTC, retail, and international growth scenarios
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