🎧 BRAGI

🗂️ Before teaming up…

Bragi was a startup tech innovator that raised over $3M through crowdfunding platforms alone, led by a management team with deep roots in software and development.

After selling more than 300,000 units of their original Dash product to early adopters in Asia and the US, Bragi launched the Dash Pro - their second-generation earbuds - with a new focus on Europe and a broader consumer base.

With limited marketing budgets, minimal brand awareness, and no retail presence in key markets, they faced the challenge of rapidly validating product-market fit and positioning the Dash Pro in the fast-emerging true wireless category.

📈 Commercial Impact

✅ Achieved product-market fit, repositioning Bragi for the UK market with a lifestyle-led value proposition, improving resonance with retail buyers and consumers

✅ Secured sell-in to Tier 1 UK retailers, establishing national retail presence and driving retail sell-through

✅ Delivered early digital campaigns that drove early DTC growth and build awareness.

✅ Launched new vertical (“Bragi Ears”) targeting B2B and hearing health categories

✅ Established Bragi’s UK commercial foundation to support long-term EU expansion

🔧 Execution Highlights

• Defined a clear value proposition for UK audiences by repositioning Dash Pro as a premium lifestyle wearable, not just a tech gadget
• Pivoted messaging from specs to emotional benefits: freedom, fitness, comfort, and reliable performance for active lifestyles
• Delivered a lean go-to-market plan using partnerships, PR seeding, and targeted retail outreach
• Drove cross-team collaboration across commercial and operational functions to remove friction, accelerate delivery, and maintain strategic alignment.
• Created bespoke sell-in materials and retail assets tailored for UK buyers
• Trained in-store staff on brand values and product features
• Designed product display areas and secured prominent in-store placement
• Initiated and led discussions with Hearology to develop a vertical channel sales strategy for hearing health

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